I often think, if I were to start an airline what would my airline's callsign be? I cannot come up with one! Its ridiculous. Part of the reason I feel it is so difficult is that it is a sentimental task which makes it a huge hurdle. When U.S. Airways flight 1529 calls ATC they go by the name “Cactus 1529.” Cactus is clear, distinct, and short, great for radio communications. The callsign “Cactus” also has style, as U.S. Airways is headquartered in Tempe, AZ.
If I am to start an airline, I need a callsign. It’s more than just branding. To me, its sentimental, and it’s a huge hurdle. It’s a problem to be solved very soon after lining up customers, buying planes, and hiring pilots.
It's like getting engaged. Putting a ring on it, if you will. Its such a huge question to answer! The chances of you getting it wrong are greater than you getting it right. It will be name changing. Just as getting married changes your name. For a lady, she might add a Mrs. to the front of her name and change her last. The man might find himself adding a Mr. to his name. Or if you are Travis Ammon Co-Founder of SimpleFlight.net, you don't have to change a thing. Your mail will soon automatically arrive with the address of Dr. & Mr. D. Ammon, D.P.T. Don't believe me? Just watch all the letters arrive. I am not married, but I used to run a business that mailed the junk mail, so I know. No Joke. www.champaignmailing.com (Ok, Al, shut up about junk mail...seriously).
So how does this relate back to an airline radio callsign and getting engaged? If you are the guy buying the ring it needs to enhance the lady and seal the deal. That ring will have a lot of sentimental significance within it. You gotta pick the right ring or you're going to be told to take a hike!! Same thing with an airline radio callsign. The engagement ring is the callsign for an airline!! There is such a massive amount of sentiment going into just a small amount of stone and gold as there is in a syllable or two for your callsign. How can you do it? I am probably over thinking this, but I think about it a lot. One thing that is helping this making it easier is by using Twitter. #Hashtags are like callsigns for your tweets. High impact whit jammed in one word in front of a #poundsign. An airline's callsign is its own tweet! Think about United or Southwest or Frontier Airlines.....they are Tweeting non stop! ;)
The litmus test to figure out if you did a good job when you pop the question, you want to hear a yes from her! The litmus test for your airline will be "Frontier 741, Cleared for take off...." Just perfect!
I NEED HELP! WHAT SHOULD MY AIRLINE'S CALLSIGN or #TWEET BE!?
What is your favorite call sign? Let's build a list. I have started one. Military, Helicopters, Charter, Companies, Airlines. You name it. GO!
ValueJet (Out of Business) - Critter
United - United
American - American
Republic - Brickyard
US Airways (Old) - UsAir
US Airways (New) - Cactus
America West (Old) - Cactus
Southwest - Southwest
Continental (Old) - Continental
SkyWest - SkyWest
Chautauqua - Chautauqua
Shuttle America - Mercury (ShuttleCraft - old)PSA's - "Blue Streak" always had a cool ring to it.
As well as Trans States' "Waterski." - Care of James - Blog Follower
British Airways - Speedbird - Care of Logan - Blog Follower