It seems that over the last several years we have seen a lot of discussion about the decreasing number of pilots flying in the U.S. I am sure if you spend any time at your local FBO you have noticed this too. So what’s the big deal? Why are people not flocking to flight schools for lessons? What has happened to that desire to fly like the birds?
Well, it depends on who you ask -- and be ready for a good story. The answer to the question usually touches on the economy, fuel prices, flight schools, and flight instructors. For the sake of this writing let us focus on flight schools and instructors. Now, we at Simple Flightcertainly believe that there are a lot successful flight schools and passionate flight instructors out there doing a fantastic job. A lot, yes; but not all flight schools are successful and not all flight instructors are doing a fantastic job. How, then, does every flight school and CFI, nationwide,crack-in to this secret code of success. I am not sure it is even a secret.
It seems like this day and age anyone who is not at the top of the game wants to believe the problem is caused by something beyond their control. It’s always someone else’s fault. What if, instead of blaming someone else, we all stepped back, took in a broader view, and tried to refocus on what is important and the tasks we can complete to reach not only our goals, but our customers goals? With student retention rate at an all-time low, our main focus should be the customer and providing them with the best value possible. I strongly feel that most of these issues are derived from within the source (flight school or instructor) itself and with a little guidance a complete shift of mentality could change flight training. If you see these issues in our industry as I do, you know the time to make a change is now!!
I am sure everyone has heard of the KISS or keep it simple silly (we will use silly instead of stupid) theory. Let's apply that idea within the flight training industry. Here is a list is to suggest how flight schools and CFIs (myself included) can refocus what we are doing. Basically, I’ve tried to use the basics of Business 101 to focus on retaining the customer and keeping him/her motivated to enthusiastically believe there is value to the service we are providing. If you want to build pilots, here we go!
CFI - Find the passion to help your students achieve their license in 40 hours not 80. Develop a syllabus personally for each student. It pays to keep them happy and flying or they may go buy that boat instead. What did that Fundamentals of Instructing book say? Oh, yes adjust to your students!
FBO/Flight School Owner/Management - Be a level 5 leader, plan for the future, and find the right people to put on the bus. If your employees see your passion and involvement in the program less motivation and management is needed for morale.
CFI - Learn to enjoy where you are right now and your clients will too! Yes we are all building time to move up the ladder, but don’t give that impression.
FBO/Flight School Owner/Management- First impressions are important! The dog pee stain on the carpet in the lobby, or the interior of your Cessna 152 falling apart because no one has the initiative to take action is not very inviting to new clients walking through your door (yes we have seen it).
CFI - Remember you also wear a sales hat. Help keep your work area (airplane & office) very inviting to customers. Hey, you never know the boss may notice too!
FBO/Flight School/Management - Facebook, Twitter, Instagram, or at least a well thought out website with contact information can help prospective customers find you. Social Media has proven to be a huge marketing tool.
Simple changes of business strategy and finding the passion to help others is really the key to a successful operation. Now I agree there will always be outside forces that affect the business weather, maintenance, fuel costs to name a few. Work those hiccups into the business model. Simulator or ground instruction on weather days is one example. Think outside of the box and bring in fresh ideas from everyone that is associated within the organization. As you can see the list above which is fairly basic could go on and on. Maybe we need a gigantic suggestion box that we all could drop a note in to. Would anyone read them? What would yours say?
Plan an adventure.
Finally, the longer days and warmer weather of spring are slowly approaching. The winter weather for most of the US was at historic highs, and you won’t hear this Midwesterner complain about that. I have heard many say it is all the hot air coming out of Washington. Although true, we will leave that discussion to another blogger.
For me and many others this time of the year brings back that spark to find something new, definitely challenging and as a pilot what great things we can discover. Many great aviation festivities spring to life with the coming of the “warm months”. For example, the Oshkosh fly in will kickoff this summer, July 23rd-29th. Too many Oshkosh is the granddaddy of all fly ins and will play host to more things than you can shake a stick at. Aviation vendors, speakers, music concerts, aircraft manufacturers, food (very important to pilots), and a daily airshow are just small sample of the entire show. I hope to make this year my first of many at the Airventure sensation. For those flying in for the event do not forget the NOTAM that explains important arrival and departure information. For more info and schedule of events at Airventure take a look at http://www.airventure.org/.
If the craziness of Oshkosh is too much for you to handle consider a smaller local fly in. Many airports host much smaller events that local pilots attend for the pancakes, aircraft viewing, or the tall tales of pilot conversation. Some states also hold an annual state fly in where state representatives may stop by or even the local FSDO to show their support. These fly ins allow general aviation supporter’s young and old a place to gather and share experiences and updates on general aviation current events. For more ideas on fly in adventures in your area check out http://www.flyins.com/index.po.
A fly in adventure is only one example. There are many ways to challenge ourselves as pilots this spring and summer. Just to give you some ideas:
Tail wheel Training
Class B Airspace
During this period of ever changing weather don’t forget your trusty CFI!!! If you find yourself a little rusty and that long cross country flight needed to arrive at your destination makes you a little nervous, give him or her a shout. Your experienced CFI will have no problem getting you back up to speed and confident to make the trek. Also, remember that a new destination requires thorough preflight planning. Check weather, aircraft performance, airport information and all other essential info to make your go no-go decision. Finally, by doing something different you are challenging yourself and keeping your piloting skills sharp.
For those pilots interested in a multiple aircraft flying adventure check back on simpleflight.net soon.
Enjoy your adventure and fly safe.